Saturday, April 17, 2010

ROI on Social Media .....Conflicting Interests and Mindsets!!!!!

I read this article what is the ROI for social media which had a very educative video on social media for this week discussions.

In the business world, the CEO's or Senior Marketing Officers are primarily concerned on generating income and boosting sales, they pump money and make huge investments in social media and are highly expectant of returns but according to Jason falls of the social media explorer the problem with trying to determine ROI is trying to put numeric quantities around human interactions and conversations which are not quantifiable.

The idea of social media out there is communication. In communicating, we build relationships with customers and different people. The CEO'S are simply interested in getting money but is it just about the money?the return on investment truly is the healthy conversations and content out there. You building a relationship out of trust and getting meaningful content from conversations should be regarded as ROI not the customers hard earned money.

People are not going to be happy if they realize that the goal of the social media expert or personnel during discussions or interactions is to extract their money and empty their pockets.

Customers need satisfaction and trust!!!!!

Humans are good marketing agents and thus building trust in a customer of your product can boost sales of the product, by one person telling a group of friends or colleagues, family members, etc but it all depends on the conversations.

So as a CEO,which is more important to you, a potential customer's money or trust?

Saturday, April 10, 2010

I know the FUTURE>!>!>!>!>!.........

Welcome Back to my Blog!!!!>>>>>

One is amazed at the beauty and importance of these Social media and networks. The numbers are increasing fairly on a daily basis but they enhance communication, cooperation, build relationships between strangers and a whole lot of other stuff!!!..

If this is the Present,what can we think or say how the future would be?Technology moves at a rapid pace and i am optimistic things will be better.

I read this article "Social Media 2012: 11 Trends You Should Watch" and i found out that these social networks in the future will have predicted trends such as less privacy settings, more social content online such as blogs, photos, videos etc, information about friends or people will be easily accessible and obtained because the use of Augmented reality would be implemented, dramatic increase in the marketing of this social media and networks , creation of new tools and devices to enhance social interactions, more collaboration and engagement and more prominent real-time information from search engines.

I can not wait to know how Facebook will be like in 10 years from now..........

The one thing we should not forget about the future trends of social media is the brain and the human mind behind it. The social media is not going to get enhanced on its own manually, there is the one important factor out there called "HUMANS" who will think, plan, and implement the different changes and predictions about the future of these social media and networks

Everyone has a part to play in the FUTURE of the social media, what is yours?

Thursday, April 1, 2010

Social Gaming : Let's PLAY!!!!

I am so glad to talk about Social gaming....I love games a lot!!!!I hope you do?

The idea behind social gaming is playing games as well as interacting with other people while playing Social gaming has been a great tool used by most social networking sites but the most popular one of them is Facebook.

I was in my room the other day and my korean and Serbian roommates were playing the Mafiawars for over 30minutes and I was amazed. The web based games are easier to create and hence are quite a lot in number. There are quite a few popular ones such as Mafiawars, Mobsters, Monsterwars and more can be found here.

Suprisingly, the females beat the males in this aspect as they are major players in this field. According to a survey done by an Information services group, 55% of social gamers are females while 45% are males. The females tend to be more into these social games as im a true living witness. My high school friend who came visiting me spent over an hour on a social game which had to do with buying sexy men from a collection. Awesome!!!!!

These games are so popular and therefore it means the more people playing these games the more revenue for the developers and the social network CEO's.

Social gaming i believe is more fun than single player games because you get to colloborate and do things fun such as partying, dancing, buying sexy men and women rather than killing demons or fighting endless wars with beasts and dare-devil creatures.....scary!!!!...

Would you look at social gaming and compare it to Second life?

Read comments on these nice gaming blog posts I posted. click 1 and 2 to view.

How fast and far can your words travel?

OK Folks welcome back to my Blog !!Hope you are not scared why I had to blog so early, it is because this week is tagged "death week",I got 5 projects due in a week plus a midterm and our itec assignments!!!>>>Had to finish up before weekend!!..

I read the article on the "Anatomy of a Blog Post well received" and I found it amazing....The figures I read from the article were incredible, but the two things I noticed where the use of social networks and the transmission speed of the post.

Our words and ideas are powerful and they go a long way.We might never know how powerful our words are if we dont put them down by writing. The speed on which words spread is incredible; imagine your blog post having 12,000 views within 24hrs. I am quite sure you would think its your lucky day and then probably have a drink or two with friends. That is if your not too excited tho!!!!!

These social tools we talk about are made for us to use them to their full potential. The use of facebook,twitter, linkedIn, delicious, PopUrls, the list never ends enables us to spread information to others in matter of seconds by just pushing the "ENTER" key on your PC.

We should not be scared of putting information out there but be cautious on the content and the ideas we have as our words really travel fast in matter of seconds.

I use only Facebook to send out messages, thoughts and ideas I have but I might have to reconsider adding some extra tools as backup such as twitter to get the messages across to a larger populace....What will you do?

Sunday, March 28, 2010

BLOG today, EMPLOYMENT tommorow

The new resume: Blogging!!!!really tho?? YES IT IS..........

Putting down your ideas and thoughts about different material and issues is the whole idea behind blogging. But the question here is that does it actually tell who you are?

I guess so!!!!Although we are limited in our blogging in our Itec class because we are given topics to blog on, but in the bigger picture we blog on our daily life, stuff that happens around and things that basically interest us.

Blogging is not formal but it does tells a lot of our creativity, shows people how we can communicate our ideas and talk. The blog tells who you are from our styles, language and perception of life as a whole.

Your blog speaks and markets you!!!!!

It's interesting to know that even the President of United states has a blog. We all have a social life outside of work where we need to express ourselves but in doing so, we should be a little bit careful because these blogs travel fast, far and wide and might end up in the hands of employees.

Now look at your blog and think would you get hired if an employee reads it?

Saturday, March 20, 2010

The Three Magic C's : Collaboration, Communication, Connection

Everyweek in our itec-335 class we are required to post a blog and comment on @ least 3 other people's blog posts and we all are required to have a circle of friends......

This is collaboration and in the 21st century, technology has aided it.

Building relationships and connections with others arises from efficient communication. The use of Blog Posts, video conferences, Facebook, twitter, Smartphone 3G devices such as blackberry, iphone, Second life, Podcasts all help to facilitate this collaboration amonsgt people and companies.

These tools are out there to help us work as a team, facilitate our learning and improve our level of communication between individuals. There are advantages such as improving learning skill, improving communication skill and disadvantages such as distractions and giving out personal information online. But we must utilize these tools and try to use them for the right purposes at all times especially in environment we find ourselves in.

Today's world is practically moving at a fast pace and quite a large number of people seem to be on the ride. Would you like to be left behind?

Note: To learn more on how to be remarkable as an individual click here.

Tuesday, March 16, 2010

I have a "VIRTUAL" dream

Hello and welcome once again to my Blog......I had so much fun during the Spring break @ Miami Beach, i cried while boarding the PLANE back to DC....Now it's time for WORK!!!!

The Second life is a wonderful discovery as it has helped in so many things and it basically an upcoming tool used for connecting the real world to the virtual world. the thing is that every little thing that has an advantage always has a disadvantage......"Google it"...

When placed in position of leadership of a virtual team , we have huge responsibilities and tasks on our hand we must accomplish, the same goes for the real world. For the fact that you are not always physically present for efficient communication between members of your team, you must set aside and think of various ways to bridge the gaps and lapses that exists.

Being able to build trust around your team is efficient but easy if you could be open, treat other members of your team fairly, reward them when necessary, constantly check up team members and properly assign duties to each member of your team and watching their progress.

Dont be quick to judge and remain rational in your decision making. Have you ever wondered what President Obama faces on a daily Basis as the President of the United States??

Saturday, February 27, 2010

"Cloning" the Real world

I am on K Street shopping at Georgetown, i bring out my smartphone and take a picture, it then shows me pictures and posts of my friends that are around, not forgetting to give me their location.

Is that not cool?Yes i believe it is......Thanks to the new AR Technology

Today we can make use of our smartphones to locate places, people and things of interest using GPS which has a virtual map of the world.

This technology behind the virtual world is remarkable as it has brought a connection between the real and virtual worlds.It tends to simulate almost all aspects of life including love, sports, relationships, the universe and is applied in gaming, video, science, imagery, business etc.

This amazing technology is advancing but it is costly. On the other hand, it generates income.The AVATAR movie that came out a few weeks ago in 3D has gulped over $1.5billion in revenue.

This new generation technology would boost sales through advertisements and also provide customer satisfaction. Wouldn't you like to take a virtual tour to MARS or a yacht cruise to the Carri-bean islands?

Friday, February 19, 2010

The Youngest Charming CEO in the world
I wondered why i had to cut my head off from this charming picture of mine??

I am the new CEO of Me.Inc a company motivated to offer professional and customer friendly services to the world.

Your Brand is the image of your product in the market

The whole idea of Branding is marketing your product or service. Branding is not easy as you must come up with a unique brand name to distinguish your product or service from the market. But, it all starts from a single step that you have to take.

As individuals you all have ideas and stuff i.e products and services to offer no matter how little, big, brilliant, ridiculous, smart, or funny it may seem to be. With the help of social networking tools and the web we can start branding and marketing our products and services ranging from apparel, restaurants, phones, business and accounting firms etc.

We all love rocking popular designer clothings and apparel on a daily basis like Gucci, Louis V, Polo, True religion, etc but would it not be nice someday if you see people patronising your brand?

The wonders of Smartphones

Smartphones of the 21st century have been of so much use and help most especially to the younger ones.

They contain varied applications and programs that help our everyday life and also helps business.

The GPS chips on these smartphones help us not to lose directions as well as locating the closest McDonalds to you when your hungry.....I like that!!!!

These smartphones help us do more than just send text and receive calls. They allow us to send photos, videos, emails etc as well as receiving them...isnt that Beautiful?

The war amongst the N900, Iphone, Blackberry and the HTC is on which side would you support?

Saturday, February 6, 2010

Google + Facebook = ??????

Welcome back....!!!!>>>>
I heard about the latest Nokia phone that came out from a friend while chatting on Facebook, and the next thing i did was to go to Google to search for the Nokia N900 smartphone.

I think you would practically do the same if it were you. The Google search engine help potential buyers by providing them necessary information about a product.

The market the say is an interaction between people.

This is what Facebook capitalized on by coming up with the concept of people connecting with people.It provided the marketers spaces on their site to create pages and put ads which would attract the central connectors who if are impressed by the product viewed or used, spread the efficacy of the product to other friends of theirs who in turn tend to purchase the product.

Thumbs up Mark!!!!....Smart Kid

The duo of Facebook and Google should be applauded for this transformational step in advertising from the era of running up and down or moving from block to block trying to sell a product to the era of sitting on a comfortable chair and desk and posting ads about your product and making reasonable sales.

So what would you do as a marketer to promote your product?

Sunday, January 31, 2010

The Internet; a Friend or Foe??

Take a closer look at this picture and answer this questions below...
1. Do you see the human face or the internet?
2. Does the face resemble yours?I am guessing the answer to this should be a big NO........

The internet should not be blamed for anything especially "dumb". It contains a lot of information which is meant for us to either accept or reject it based on our intuition or other sources. To a few like the Nobel laureate Doris, it does limit our reading of books and all but guess what there are books online which are not meant for fancy but for reading.

Humans are not dumb we just have different intepretations of situations and information. The internet gives us this lengthy menu and a variety of options. The world is moving at a fast pace and in a digital way, the emergence of the internet and the PC has brought about amazing and mind blowing discoveries. It is not DUMB!!!!!

Can you cope today without a PC, a Smartphone, an I-Phone or a Blackberry?

Sunday, January 24, 2010

Crowdsourcing: Life Made Easy by Clicks and Keys

Welcome back to Emy's cool blog....Thanks for stopping by!!!

Imagine you have all the solutions to any sort of problem in this world and you don't share it with anyone. What do you think you have achieved The answer is NOTHING.

Remember the old cliche......"NO MAN IS AN ISLAND"......

The idea behind crowdsourcing is basically to share information with the globe, pose questions and hope to get answers from different perspectives and viewpoints. It is like going to a Big box, picking items you are interested or in need of, reshaping these items and making use of them when necessary and then dropping it back in the same box as it was, initially or an improved version with one's new ideas.

Gathering information, generating ideas and creating different ways to solve problems should be our motive when visiting Google or Wikipedia, we should look at it as some sort of "GUIDE".
Crowdsourcing should be at loggerheads with quite a few Professors at school because it can be related to the the famous "Copy and Paste" plagiarism technique.Life is really made easy for individuals by the CTRL Button and the C and V keys.
NB: Do not attempt as there are new ways discovered thanks to Crowd sourcing.

The goal of crowdsourcing is to encourage meaningful contribution and participation in shared interests and activities by everybody who has access to the Internet.

So when next you visit Google or Wikipedia, would you be scared to apply those shortcut keys or would you be ready to give your very own contribution to the community?

Monday, January 18, 2010

The "TwIsTeD" Face-Off between Reality and Facebook

The power of having a conversation with another person be it a friend or foe is strong. There is always a flow of information which could be rated as the good the bad and the ugly. The words that leave our lips could draw people towards us or drive them away from us........

Facebook is a means of communication; it can be said to be a virtual form of communication where you do not see the person face to face but still interact through chats, messages, pictures and videos. It is highly interactive and you get to locate friends and different people all over the world.

The facebook "virus" is the world's most deadliest virus cause it has affected all over 200million people globally and nobody seems to be bothered about the epidemic. i think i can make my first 911 call in a few weeks...."lol"

The bug has given people more control and access to a lot of shared information about others such as access to pictures, videos, applications, messages and wall posts on different stuff. I mean why not, when you can monitor a friend's daily activities on a regular basis, which may be impossible in the real world, resulting from the lack time and energy.

To conquer the real world, humans require some level of intimacy with another person. Someone to share serious moments, someone to laugh with, share sober moments with...just someone to be by your side. But the geographic, time and communications barriers make this difficult. So guess what?? Facebook saves the day. In our virtual facebook world, we can interact and share a lot of information and memories with the people we want to regardless of their location. Unlike our normal world, where you are limited to your sharing of information due to a number of factors and some personal issues.

Knowledge is key and i personally think the Facebook bug should be spread around the globe to bring this connectivity and information sharing because the world is a global village.

Wednesday, January 13, 2010

My First "really short" Blog Post

I am Emeka Egbunike a Software Engineering major from Nigeria and i am part of the social networking and business class in AU. I hope to stay for the class but i might eventually have to leave...sobs!!! I am a student blogging for the class.
NB: "in my honor, all posts on this blog are my own".