ROI on Social Media .....Conflicting Interests and Mindsets!!!!!

I read this article what is the ROI for social media which had a very educative video on social media for this week discussions.

In the business world, the CEO's or Senior Marketing Officers are primarily concerned on generating income and boosting sales, they pump money and make huge investments in social media and are highly expectant of returns but according to Jason falls of the social media explorer the problem with trying to determine ROI is trying to put numeric quantities around human interactions and conversations which are not quantifiable.

The idea of social media out there is communication. In communicating, we build relationships with customers and different people. The CEO'S are simply interested in getting money but is it just about the money?the return on investment truly is the healthy conversations and content out there. You building a relationship out of trust and getting meaningful content from conversations should be regarded as ROI not the customers hard earned money.

People are not going to be happy if they realize that the goal of the social media expert or personnel during discussions or interactions is to extract their money and empty their pockets.

Customers need satisfaction and trust!!!!!

Humans are good marketing agents and thus building trust in a customer of your product can boost sales of the product, by one person telling a group of friends or colleagues, family members, etc but it all depends on the conversations.

So as a CEO,which is more important to you, a potential customer's money or trust?

I know the FUTURE>!>!>!>!>!.........

Welcome Back to my Blog!!!!>>>>>

One is amazed at the beauty and importance of these Social media and networks. The numbers are increasing fairly on a daily basis but they enhance communication, cooperation, build relationships between strangers and a whole lot of other stuff!!!..

If this is the Present,what can we think or say how the future would be?Technology moves at a rapid pace and i am optimistic things will be better.

I read this article "Social Media 2012: 11 Trends You Should Watch" and i found out that these social networks in the future will have predicted trends such as less privacy settings, more social content online such as blogs, photos, videos etc, information about friends or people will be easily accessible and obtained because the use of Augmented reality would be implemented, dramatic increase in the marketing of this social media and networks , creation of new tools and devices to enhance social interactions, more collaboration and engagement and more prominent real-time information from search engines.

I can not wait to know how Facebook will be like in 10 years from now..........

The one thing we should not forget about the future trends of social media is the brain and the human mind behind it. The social media is not going to get enhanced on its own manually, there is the one important factor out there called "HUMANS" who will think, plan, and implement the different changes and predictions about the future of these social media and networks

Everyone has a part to play in the FUTURE of the social media, what is yours?